A website is a channel for two way communication. WEBSITE DESIGNER PURPOSE: To promote communication from a business to all correct public using a professional business website and communication from interested persons. To accomplish this, a professional website must be recognizable, interesting, positive and engaging.
Here are 5 great reasons for having a business website:
(1) A professional website is the public face of your business
(2) A website presents your products and services, enlightens Visitors
(3) A website is a channel for people to connect to you
(4) Even referrals will take a look for you online
(5) A professional website works for you 24/7
At least 3 of the great reasons above are about furthering communication. Not having a website for your business is on the order of not having a telephone
Recommendations for your website:
– Use a visual for instant recognition on your Home page
– Easy navigation to information about solving a Visitor’s problem
– Be helpful, share your own professional expertise
– Invite feedback and participation.
What features a professional website has should serve the desired outcome. An e-commerce website should produce sales. A service website should result in sign ups for appointments or evaluations.