Hi. Tom jacoby here. Like to talk about your professional website OK. So you're all started up. You got your new venture. You've got your financing in place. You're prepared to deliver. You've got your team ready to rock.

That's great.

Next thing is a website. Why? Because that's where people will look for you.
When you're giving out business cards, when your initial first couple of customers then try to refer business to you, people are going to look at your website. At the very least, they're going to look at your website to see where you are located. They're going to look at your website to see what your hours of operation are. They are going to look at your website to get a look at your product. Things like that.

You need some kind of a visual that says what it is you do.

For example a short video, sixty seconds, ninety seconds, that's all about what benefit you provide or what problem you solve,

OK? That's great.

People are looking for everything on the Internet on a smartphone. So they are not going to read eighty seven paragraphs of text.

In the event of a catastrophe, in the event that you get hacked, you pick up a virus - OK, now you've lost the current data that you have on your computer. Fortunately, you were clever enough to have a backup, like an external hard drive that you back up to once a day, and your backup is till good. So you've just lost today's data. Pain in the neck, but not a catastrophe.

OK. Let's say the guy next door in your building is making popcorn in the microwave and he leaves a bag of popcorn in there all day. The building catches fire.

A Professional Website Invites Communication From Interested Persons

ProfessionalWebsiteNY.com says
A website is a communication channel
The purpose of a professional website is
To promote communication from a business
To all correct public and
Communication from interested persons
To the business