Hi. Tom jacoby here. Like to talk about your professional website OK. So you’re all started up. You got your new venture. You’ve got your financing in place. You’re prepared to deliver. You’ve got your team ready to rock.
Next thing is a website. Why? Because that’s where people will look for you.
When you’re giving out business cards, when your initial first couple of customers then try to refer business to you, people are going to look at your website. At the very least, they’re going to look at your website to see where you are located. They’re going to look at your website to see what your hours of operation are. They are going to look at your website to get a look at your product. Things like that.
They’re going to want to find out more about you before they actually trundle on down to your location to talk to you about doing business, OK?
So you need to be online because if you’re not your competition is.
So what belongs on your home page? Y’know, how do you introduce yourself to the world? Alright.
You need your mission statement or a clear statement of your purpose
Two of the main reasons people buy are either to solve a problem, that’s most commonor one, to reap a benefit. So you need to state what it is that you do clearly on your website, okay, so that anybody looking for your product or service, which is a hot hot lead, they’re now searching for your product or service, can easily see what it is you do.